ITC Hotels announced on Wednesday that it has signed a management agreement with Jaipur-based Dangayach Group for a new property under the Storii brand in Jaisalmer, Rajasthan.
About the New Resort:
- Brand: Storii by ITC Hotels.
- Location: East of Jaisalmer on Jodhpur-Jaisalmer Road.
- Capacity: 119 rooms.
- Amenities: A restaurant, bar, and about 7000 square feet of banquet and meeting space.
Jaisalmer:
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- Known as a top tourist destination in Rajasthan.
- Offers art, architecture, hospitality, scenic beauty, and cuisine.
- Famous for its desert safari with camel rides, cultural performances, and adventure activities.
Hotel Features:
- The hotel will have luxurious interiors and elegant décor, reflecting Jaisalmer’s cultural significance and the essence of the Storii brand.
Statements from Executives:
- Anil Chadha, CEO of ITC Hotels: “This project is a significant step for us, allowing a quick entry into a popular leisure market with the Storii brand. We already have over 800 rooms in Rajasthan, including hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer, and Udaipur. Storii Jaisalmer will offer another unique destination experience in the Rajasthan desert circuit.”
- Harimohan Dangayach and Atul Dangayach of Dangayach Group: “We are excited to sign Storii for our new resort in Jaisalmer. This aligns well with Storii’s unique positioning and ITC Hotels’ operational strength. We look forward to a successful partnership and growth.”
Storii is a collection of carefully selected boutique properties in the premium segment, offering unique and luxurious experiences.
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