Reliance Retail Shakes Up Quick Commerce with Game-Changing 30-Minute Delivery Service – Here’s What You Need to Know

Reliance Retail, part of Reliance Industries, is set to re-enter the quick commerce market next month, but with a 30-minute delivery model instead of competing with Blinkit and Zepto’s 10-minute delivery services.

Key Plans:

  • Delivery Model: 30-minute delivery with a broader range of products compared to other quick commerce companies.
  • Supply Chain: Reliance will use its own stores and around 2 million kiranas (small shops) that source products from Reliance Retail’s wholesale division, as part of the JioMart Partner initiative.

Technology and Logistics:

  • Tech Platforms: The company will use platforms like FYND and Locus to streamline the fulfillment process and optimize delivery routes.
  • No Dark Stores: Unlike other quick commerce operators who use local warehouses, Reliance will not set up dark stores.

Product Range and Expansion:

  • Initial Products: The service will start with groceries and later include quick deliveries of apparel and electronics.
  • Store Network: Leveraging Reliance’s network of over 19,000 stores.
  • Team: An inter-departmental team has been formed for this re-entry, including key executives from Reliance Retail’s grocery and JioMart divisions.

Market Research and Strategy:

  • Consumer Insight: Research shows that consumers are willing to wait 30 minutes if the product range and deals are better.
  • Pan-India Expansion: The service will launch in eight cities initially: Delhi-NCR, Mumbai, Bengaluru, Chennai, Pune, Hyderabad, and Kolkata.
  • Project Name: Internally named ‘JioMart Express’ and will be integrated into the existing JioMart app.

Past and Future Outlook:

  • Previous Attempt: Reliance had previously piloted a quick commerce project called JioMart Express in Navi Mumbai but found it unprofitable due to high delivery costs and low purchase amounts.
  • Market Growth: Quick commerce has become the fastest-growing channel for fast-moving consumer goods (FMCG), accounting for up to 30% of their e-commerce revenue in 2023-24.
  • Future Projections: Industry experts believe the contribution of quick commerce to FMCG sales will continue to grow in the coming years.

This shift in consumer buying behavior has prompted Reliance to re-enter the quick commerce market, focusing on a wider product range and better deals.

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