The Indian government is considering a new proposal to create a “Made in India” label to help promote Indian products worldwide, according to a report by PTI on October 2. Officials say a high-level committee is currently looking into the details of this initiative.
The goal is to establish a strong brand identity for India, similar to how labels like “Made in Japan” or “Made in Switzerland” are associated with quality. One official explained, “When we think of Switzerland, we often think of their watches, chocolates, and banking systems. We want that same recognition for India.”
Discussions are underway about whether to focus the label on specific sectors, such as textiles, where India has a competitive advantage. Experts highlighted that raising awareness of the “Made in India” label is crucial for promoting the country’s brand globally. The India Brand Equity Foundation (IBEF), established by the Department of Commerce, is responsible for promoting this label in foreign markets.
According to the Global Trade Research Initiative (GTRI), India’s brand strategy should focus on three main areas: promoting high-quality products, improving the quality of lesser products, and prioritizing actions to enhance overall product quality.
Experts noted that consistent product quality and reliability are vital for building a strong brand. The Indian pharmaceutical sector has gained global trust due to its production of high-quality generic drugs. Ajay Srivastava, GTRI’s founder, emphasized that strict measures against substandard suppliers are essential to protect this reputation. He argued that branding should take a backseat until India achieves top-tier production standards in any sector.
Srivastava also suggested creating a unified brand called “India Quality Product,” which would signify excellence and reliability. Manufacturers and exporters would need to meet certain product and packaging standards to use this label.
The initiative could start with categories where India has a strong tradition, such as garments, shoes, and handicrafts, before expanding to include electronics and engineering products.
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