Amul Denies Rumors of AI-Generated Fake Cheese Circulating on Social Media

Amul, a prominent player in the dairy industry, has quashed rumors circulating on social media platforms regarding the launch of a purported new cheese brand, dismissing the claims as false. The misinformation is being propagated through WhatsApp and various social media channels.

In a statement posted on the social media platform X (formerly Twitter), Amul clarified, “Issued in public interest by Amul: This is for your kind information that a fake message is being forwarded on WhatsApp and Social Media platforms regarding new type of Amul Cheese. The creator of the post has made the creative and posted this without any authorization from Amul.”


The company expressed concern about the unauthorized use of the Amul brand name, emphasizing that the showcased pack, developed using AI, is not a genuine Amul Cheese product. The post was deemed disparaging and designed to create misinformation, instilling unnecessary fear and concern among consumers.

Amul urged consumers to share the message with family and friends, reassuring them about the authenticity of Amul Cheese. In case of any complaints, consumers were directed to contact the toll-free number 1800 258 3333.

This is not the first time Amul has faced false claims. In May, the company vehemently refuted a viral video alleging the presence of fungus in some packs of Amul Lassi before their expiry date. Amul clarified that the video was fabricated and intended to spread baseless fear among consumers. The observed fungus growth was attributed to damage around the straw hole area, evident in the packs shown in the video.

Amul, established in 1946 as a cooperative, has evolved into India’s leading dairy brand, reaching over 50 countries. With a turnover of ₹55,000 crore, Amul is a symbol of change and empowerment for local dairy owners. The brand’s commitment to quality and authenticity remains unwavering despite the challenges posed by misinformation on social media.

Earlier this year, Amul’s ‘Be More Milk’ campaign gained visibility at the Nasdaq MarketSite in New York’s Times Square, highlighting the brand’s global presence and recognition.

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