JK Lakshmi Cement (JKLC), one of India’s top cement companies, has extended its partnership with cricket star Rohit Sharma for the fifth year in a row. This ongoing collaboration shows how both JKLC and Rohit Sharma share common values like strength, excellence, and reliability.
Rohit Sharma, known for his leadership and consistent performance on the field, perfectly represents the key qualities that JKLC stands for. His long-standing connection with the brand has helped make it more popular among customers and stakeholders.
Arun Shukla, President and Director of JK Lakshmi Cement, said, “Rohit Sharma’s incredible skills and success have made him a beloved figure in India and beyond. His partnership with JK Lakshmi Cement has helped us connect better with consumers. We’re excited to continue working with him to achieve even more. Rohit’s ambition reflects our promise of delivering strong, durable products. Together, we aim to build lasting relationships with our customers.”
Rohit Sharma, represented by RISE Worldwide, shared his excitement about the extended partnership: “I’m happy to continue my association with JK Lakshmi Cement. Their focus on quality and innovation matches my approach to both life and cricket—always striving for excellence. Together, we’ve built a strong connection with customers, and I look forward to what we can achieve in the future.”
As part of the renewed deal, Rohit Sharma will continue to appear in JKLC’s ads and campaigns across various platforms. The tagline “India’s Best Performer” has been a hit with both consumers and the company’s sales network, boosting the brand’s image and growth.
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