Reliance-Owned Ajio Unveils ASOS: British Fashion Giant’s Grand Entry into India’s Online Retail Market

Reliance-owned Ajio has announced the launch of British fashion brand ASOS on its e-tailer platform, marking ASOS’s debut in the Indian online retail market.

Over 3,000 Fashion Options Now Available

This partnership brings over 3,000 options from ASOS’s curated portfolio of subsidiaries to Indian consumers, including popular lines such as ASOS Design, ASOS Edition, ASOS Luxe, and Miss Selfridge.

Ajio Expands International Brand Collection

With this collaboration, Ajio has significantly expanded its collection of top international brands, further strengthening its position in the Indian fashion market. The company highlighted this move in a press release, noting that it aligns with the growing exposure of Indians to global fashion trends and pop culture.

Statements from Ajio and ASOS Leadership

Ajio’s CEO, Vineeth Nair, expressed excitement about the partnership, stating, “Indians are exposed to global fashion trends and pop culture now more than ever. With a growing appetite for international brands, ASOS is perfectly poised to tap into the Indian market with India’s favourite online fashion destination AJIO, catering to young Indian shoppers looking for the latest in global fashion.”

ASOS also shared its enthusiasm for the collaboration, emphasizing the strategic fit between the two companies. José Antonio Ramos, CEO of ASOS, said, “AJIO’s strong presence and understanding of the Indian consumer make them the perfect partner for ASOS as we work to bring the best style to fashion-lovers around the world.”

A Significant Step for Both Brands

This partnership represents a significant step for both Ajio and ASOS, with both companies aiming to leverage each other’s strengths to offer Indian consumers a wider range of global fashion options.