Luxury carmaker Porsche now expects the shift to electric vehicles (EVs) to take longer than initially thought. Previously, Porsche aimed for 80% of its sales to be all-electric by 2030. However, the company has now tied this goal to customer demand and developments in the EV sector, stating it could reach the 80% target if those factors support it.
“The transition to electric cars is taking longer than we thought five years ago,” Porsche said in a statement.
“Our product strategy is designed so that we could deliver over 80% of our vehicles as all-electric by 2030, depending on customer demand and the development of electromobility.”
Other carmakers like Mercedes-Benz and Renault have also recently said their goals for fully electric sales in the next decade might have been too ambitious, as customers are still hesitant to switch from gas-powered cars.
Porsche, facing low EV sales this year, pointed out that demand for EVs varies in its key markets: high in China, slower in Europe, and inconsistent in the U.S. “Our dual strategy is more important than ever,” Porsche said, emphasizing its commitment to developing both combustion engine and electric cars.
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