Oppo Targets Double-Digit Growth with New Reno 12 Launch in India

Oppo aims to keep growing sales of its Reno series phones by double digits in India with the launch of the Reno 12, according to Peter Dohyung Lee, Oppo’s head of product strategy, on Friday. Speaking at the Reno 12 series launch event, Lee said the company is also working on bringing AI features to its entry-level smartphones.

Increase In Demand

“The Reno brand has been very popular in India, and its demand keeps increasing. We’ve seen steady double-digit growth in Reno sales each year since 2021. We expect the new series to continue this trend,” Lee said.

However, Oppo’s market share in India fell to 10.1% in the first quarter of 2024 from 12% the previous year, as reported by Counterpoint Research.

New Features

At the event, Oppo introduced the Reno12 Pro 5G and Reno12 5G models, which come with AI features for better photos and productivity. The Reno12 Pro 5G, with 12GB RAM and 256GB storage, will be priced at Rs 36,999, and the 512GB model at Rs 40,999, available from July 18. The Reno 12, with 8GB RAM and 256GB storage, will sell for Rs 32,999 starting July 25.

AI For Photography

Lee noted that Oppo has tailored its AI for photography based on feedback from top photographers and improved battery features to suit Indian users’ needs. He also mentioned that Oppo’s Generative AI features will reach about 50 million users globally this year. “Over the past decade, Oppo has filed over 5,600 patents for AI inventions. AI shouldn’t be limited to just high-end phones and select users. By the end of 2024, we plan to integrate Gen AI features across all Oppo smartphones,” Lee said. This year, Oppo will introduce over 100 Generative AI capabilities to its phones.

Lee added that Oppo has partnered with Google and Microsoft for AI and assured that the company will never use user data to develop its own AI.