Nykaa-KK Beauty Plans Global Expansion, Targets Gulf Markets in Ambitious Overseas Plans

Nykaa-KK Beauty, a collaboration involving Bollywood actress Katrina Kaif, Nykaa, and Matrix India Entertainment, is gearing up for a significant expansion abroad. Katrina Kaif, now an entrepreneur, revealed the plan to expand into overseas markets, especially in the Gulf region, over the next year. The joint venture has recently launched in Dubai and has ambitious plans for further expansion in the Gulf, with two new markets in the pipeline.

The company, known for its Kay Beauty brand, aims to increase its presence in physical stores in India. While currently, most of its sales come from online platforms, the focus is on growing both online and offline sales successfully. Katrina Kaif mentioned that they are progressing well in expanding their offline sales alongside online dominance.

In an effort to connect with consumers, Kay Beauty has joined forces with the Women’s Premier League team UP Warriorz, owned by Capri Global. Katrina Kaif expressed her enthusiasm for highlighting female athletes and promoting women’s cricket through this partnership. She sees the Women’s Premier League as an excellent initiative in this direction.

Katrina Kaif shared that Kay Beauty has experienced remarkable growth, catering to orders from over 1,600 cities, including major cities and smaller towns. The brand has achieved significant offline growth through its retail stores. She attributes the success of Kay Beauty products to their ability to provide luxurious quality at an affordable price point.