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Nikon Steps into Cinema World by Acquiring RED Digital

Japanese camera giant, Nikon, has made a big move into the cinema industry by announcing its plan to buy RED Digital Cinema, a well-known US company that makes top-notch movie cameras. This decision comes after the two companies settled a legal disagreement about patent issues.

RED Digital Cinema, established in 2005, is famous for its advanced movie cameras used in high-quality filmmaking. Nikon praised RED for being a pioneer in digital cinema cameras, earning recognition in Hollywood and even winning an Academy Award for its excellent image quality.

Nikon’s acquisition of RED opens the door for them to work together in creating special products for professional digital cinema cameras. Nikon, known for its reliable cameras, and RED, with its cinematography expertise, believe that by combining their strengths, they can continue to push the limits of film and video production.

In an official announcement, Nikon Corporation revealed its plan to buy 100% of RED.com, LLC, making RED a company fully owned by Nikon. However, this deal is still pending certain conditions being met as outlined in the agreement with RED’s founder, James Jannard, and current President, Jarred Land.

RED has a history of innovation, from their first RED ONE 4K camera to the latest V-RAPTOR [X] with special RAW compression technology. This has made RED a leader in the digital cinema industry, earning them recognition worldwide.

Nikon, known for its product development, reliability, and image processing, sees the acquisition as an opportunity to grow in the rapidly expanding professional digital cinema camera market. This collaboration aims to bring new and distinctive products to filmmakers in the industry.

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