Maruti Suzuki’s New Sales Reporting Strategy: Aligning Monthly Sales with Real-Time Vehicle Registrations on MoRTH’s Vahan Portal

Maruti Suzuki, India’s largest car manufacturer, is planning to change how it reports its monthly sales. Instead of sharing the number of cars sent from factories to dealers, Maruti will start using vehicle registration data from the Ministry of Road Transport & Highways’ Vahan portal.

This move is designed to better align car supplies with actual market demand and to reduce false sales reports from dealers.

Currently, MG Motor India and Tata Motors are the only major car companies using this registration-based reporting method, which ties dealer incentives directly to sales performance reflected on the Vahan portal.

Partho Banerjee, a senior executive in sales and marketing at Maruti Suzuki, confirmed the change. He emphasized the importance of using vehicle registrations rather than factory shipments as a more accurate measure of consumer demand.

Maruti has begun this shift by linking dealer incentives to the Vahan data starting in August. The company is also encouraging other automakers, through the Society of Indian Automobile Manufacturers (SIAM), to adopt this more transparent reporting system. Eventually, all dealer incentives from Maruti will be based on the sales figures from the Vahan portal.