Maruti Suzuki Supercharges NEXA Expansion: 30% More Outlets After 54% Sales Surge in FY 23-24

Maruti Suzuki, India’s biggest carmaker, is planning to expand its premium NEXA retail network by nearly 30% by the end of this financial year. The company recently opened its 500th NEXA outlet in Bengaluru, Karnataka. As of the end of FY24, Maruti Suzuki had 495 NEXA showrooms.

NEXA outlets sell popular models like the Ignis, Baleno, Fronx, Ciaz, Jimny, XL6, Grand Vitara, and Invicto. This premium channel contributes to nearly 30% of Maruti Suzuki’s domestic sales.

Partho Banerjee, Senior Executive Officer (Marketing and Sales) at Maruti Suzuki, shared that the company plans to establish 150 new NEXA Studio outlets in Tier II and III cities during the second half of the fiscal year. These NEXA Studios will be smaller showrooms with space for displaying two cars but will offer the complete range of NEXA models. The buying experience at NEXA Studios will be just as premium as at larger NEXA outlets, and they will also provide post-sales support and services.

Banerjee mentioned that as Maruti Suzuki expands closer to customers in smaller cities, customer trust grows. “The goal is to enhance the NEXA experience for customers in these regions. Each NEXA Studio has the potential to sell 20 to 25 cars per month,” he said, though he did not specify the expected sales increase from this expansion. Currently, about 32% of NEXA sales come from Tier II and III cities. With this expansion, Maruti Suzuki aims to reduce the distance customers need to travel to visit a NEXA outlet, sometimes up to 100 km.

Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India, emphasized that customer satisfaction is closely linked to the proximity and quality of their sales network. As customer preferences evolve with India’s growth, Maruti Suzuki remains focused on meeting these expectations through both products and the car-buying experience. The expanding NEXA network and strong sales growth are proof of their commitment to bringing the “Joy of Mobility” to more people.

Maruti Suzuki launched the NEXA retail channel in July 2015 to offer a unique car-buying experience and attract new customer segments. Within the first year, they established 100 NEXA outlets in 94 cities. In FY 23-24, NEXA sold over 5.61 lakh vehicles, achieving a 54% growth over the previous year, far outpacing the industry average.

Overall, Maruti Suzuki’s sales network, which includes ARENA, NEXA, and Commercial outlets, now spans 3,925 locations across 2,577 towns and cities.