Maruti Suzuki, India’s biggest passenger car maker, is shaking up the industry with its unique startup initiative. This platform offers crucial support and advice to startups, helping them create innovative solutions. Maruti Suzuki’s startup arm, based on the philosophy of “innovate, collaborate and co-create,” guides startups from idea validation to market launch through paid projects.
So far, Maruti Suzuki has reviewed over 3,000 startups, worked closely with 88, explored various technologies, and partnered commercially with 21 startups. The initiative aims to promote open innovation globally, helping Maruti Suzuki access cutting-edge technology and expertise from around the world. The programme also opens doors for startups to enter the market and attract significant investments, paving the way for revolutionary automotive innovation in India.
What Makes Maruti Suzuki’s Startup Programme Stand Out?
Maruti Suzuki’s startup programme offers a strong platform for startups to innovate, collaborate, and co-create. It provides expert guidance, market validation through paid proof-of-concept projects, and perks like access to Maruti Suzuki cars, networking trips to Japan, and substantial funding opportunities. Startups also get to participate in challenges and hackathons with exciting prizes.
This comprehensive approach promotes innovation and incorporates advanced technologies into the automotive sector.
What Is the Maruti Suzuki Accelerator?
The Maruti Suzuki Accelerator is a flagship programme designed to find and support innovative startups in mobility and technology. The programme offers mentorship from industry experts, access to real-world testing, and strategic guidance to turn new ideas into practical solutions.
Chosen startups receive funding from Maruti Suzuki for Proof of Concept projects, networking opportunities in Japan, and valuable rewards, including Maruti Suzuki cars.
By encouraging collaboration and co-creation, the Accelerator programme aims to integrate cutting-edge technologies and boost rapid growth in the automotive industry.
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