Kothari Industrial Corporation Ltd (KICL) has signed a 30-year licensing and distribution agreement with France’s Royer Group to launch and market the popular Kickers footwear brand in India. This agreement also includes sales in Qatar, the UAE, Saudi Arabia, Nepal, Maldives, Sri Lanka, Bhutan, and Bangladesh.
Key Points:
- Make In India Campaign: This partnership aligns with India’s ‘Make In India’ initiative, promoting local manufacturing. KICL and Royer Group will share technology in the apparel and footwear sectors.
- High-Quality Fashion: KICL Vice Chairman and Managing Director J Rafiq Ahmed believes the Kickers brand will be a game-changer for the retail fashion industry in India, offering high-fashion, high-quality products with new comfort technologies.
- Design and Technology Transfer: The agreement includes sharing design and technology, with all Kickers products to be made in India.
- Royer Group’s Vision: Jacques Royer, Chairman of Royer Group, highlighted the appeal of Kickers products due to their unique shape and colors, which resonate with both adults and children.
- Growing Market: India is a fast-growing market for footwear, making it an ideal location for the introduction of the Kickers brand.
This partnership marks Kothari Group’s entry into the footwear market, leveraging India’s strong manufacturing capabilities and rapidly growing consumer base.
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