JioCinema Slashes Premium Price to ₹29, Increases Competition Among Streaming Platforms

JioCinema, owned by Mukesh Ambani, has made a big move in the streaming industry. They’ve cut down the prices for their premium services by two-thirds, starting at just ₹29 per month. This move aims to compete more fiercely with giants like Netflix and Amazon Prime, as reported by Reuters.

Here’s what’s changing:

• JioCinema’s premium service, which used to cost ₹99 per month or ₹999 annually, will now start at ₹29 per month. This includes an ad-free experience for streaming on one device.
• They’re also introducing a ‘Family’ plan at ₹89 per month, allowing streaming on four devices at once.

Existing premium members will automatically get the benefits of the ‘Family’ plan at no extra cost.

JioCinema’s CEO Kiran Mani mentioned that their goal is to make premium streaming affordable and accessible to more Indians. They have a vast library of content, including Hollywood movies, TV series, and kids’ shows, available in multiple languages.

While JioCinema became popular for streaming the Indian Premier League (IPL) cricket matches for free, their focus now is on premium content. They’ll still offer free streaming of matches and local programming with ads.

This move aligns with Mukesh Ambani’s strategy of disrupting the market with budget-friendly offers. JioCinema aims to compete strongly against international players like Netflix and Amazon by offering quality content at lower prices.

JioCinema’s content library includes a wide range of titles, from popular TV shows like Succession to beloved franchises like Harry Potter and Pokemon. With their parent company Reliance Industries (RIL) behind them, they’re set to make a significant impact in India’s streaming market.