Jaguar Land Rover (JLR) is investing £500 million ($669 million) to upgrade its Halewood plant in England to make electric SUVs. The company has already spent £250 million on this factory, located near Liverpool, over the past year. Over the coming years, JLR will double its investment to make the plant its first fully electric production site.
Last month, JLR revealed that its shift to electric vehicles (EVs) will be more expensive than expected due to lower demand from consumers and the need to keep producing gas and hybrid models for a longer time. The company, owned by Tata Motors, plans to spend £18 billion over the next five years to offer electric versions of all its models by 2030.
Car manufacturers across Europe, including Volvo and Mercedes-Benz, have slowed down their EV plans due to reduced consumer interest and cuts in government subsidies. Despite this, JLR is pushing forward, preparing the Halewood plant to start making medium-sized electric SUVs, alongside traditional and hybrid models.
The factory, which was first opened by Ford in 1963, currently makes important vehicles like the Range Rover Evoque and Discovery Sport. While JLR has not set a firm date for when they will stop producing gas and hybrid cars at Halewood, they previously announced that they have scaled back their electric Land Rover models planned by 2026, from six to four.
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