The Adani Group is gearing up to spend $1 billion to expand its food and FMCG business in India’s growing market for packaged goods, according to sources. The group, through its FMCG company Adani Wilmar Ltd, is in talks to buy at least three brands specializing in spices, ready-to-cook foods, and packaged edibles in the southern and eastern parts of India.
This move marks one of Adani’s most aggressive expansion plans for its FMCG business, which includes well-known products like Fortune oils and Kohinoor rice. Previously, the group had considered selling its stake in Adani Wilmar but has now shifted focus to growth.
With rising demand in the FMCG sector, Adani Wilmar plans to make several acquisitions over the next two to three years. The company, a joint venture between Adani and Singapore’s Wilmar group, already offers a range of kitchen staples and aims to expand further in the south and east of India.
In its latest annual report, Adani Wilmar identified significant growth potential in the packaged foods business, targeting to become the largest food FMCG company in the country. The Indian market for organized packaged foods is valued at ₹6 trillion, and Adani Wilmar aims to capture a significant share of this rapidly growing market.
Shares of Adani Wilmar have risen by 27% since November last year, reflecting investor confidence in the company’s growth plans. The group’s cash position has improved, and it’s now looking to ramp up its food and FMCG business through strategic acquisitions and expanding its distribution network.
Adani’s latest expansion plans are also part of a broader strategy to grow its digital platform, Adani One, which aims to connect 400 million users by 2030, offering various consumer products and services.
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