The Paradox Museum, an interactive entertainment company based in Athens, is planning to invest between €5 million and €10 million to open experiential centres in four to five cities across India over the next four to five years. Satish Yadav, the managing director of Paradox Museum India, stated that each centre will require an investment of €1 million to €2 million.
The museum provides an immersive experience featuring 55 exhibits themed around optical illusions and 15 interactive rooms. After successfully launching its first centre in Mumbai, the company is set to expand to Hyderabad, Bengaluru, Chennai, and the Delhi-NCR region in the coming years. Before establishing itself in Mumbai, Paradox Museum opened a centre in London.
Yadav confirmed, “After Mumbai, our next location will be in Hyderabad’s Jubilee Hills. We will also expand to Bengaluru, Chennai, and Delhi-NCR before considering tier-1 cities.” He mentioned plans to extend into cities like Ahmedabad and Pune after establishing a presence in the metros.
Nadia Roditi, COO of Paradox Museum, noted that India has always been on the company’s radar. Paradox Museum has opened 11 locations globally, including in the US, UK, and China, attracting 1.5 million visitors. The museum aims to appeal to all age groups, focusing on students, corporate groups, and tourists. Its business model mainly relies on ticket sales, with prices set at Rs 550 for children and senior citizens, Rs 590 for adults, and Rs 890 for foreign visitors.
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