Helios, a multi-brand watch retailer owned by Titan, is set to open exclusive stores for luxury watches to meet growing demand in India. These “Helios Luxe” stores will each require an investment of ₹3.5 crore and will launch in five locations this financial year, starting with a store at Delhi’s T1 terminal. Other locations include Goa, Chennai, Bengaluru, and Mumbai. The luxury watches will be priced from ₹50,000 and up.
Rahul Shukla, Vice President of Sales and Marketing at Titan, said the demand for premium and luxury watches is growing, especially as India’s middle and upper-middle class expands. India is now the fastest-growing market for high-end Swiss watches like Rolex, TAG Heuer, and Omega.
While India’s share of global demand is small, it’s growing quickly. Between January and September 2024, imports of Swiss watches rose by 23%, reaching a value of ₹1,620 crore.
Helios is also the fastest-growing part of Titan’s watches and wearables business. In FY24, the company’s revenue from watches and wearables grew by 18.4% to ₹3,904 crore. Helios alone saw a growth of 34%.
Helios plans to introduce more luxury brands and is focusing on digital marketing to attract younger buyers, spending 25% of its digital advertising budget on Instagram.
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