Classic Legends, backed by Mahindra & Mahindra, is planning to go public with an Initial Public Offering (IPO) in the financial year starting April 1, 2026. The company is working on increasing its sales volumes to prepare for this significant step.
Strategic Growth and Expansion
Anupam Thareja, cofounder of Classic Legends, emphasized that the company aims to become a leader in its segment. The upcoming years will be crucial as they roll out new models and expand globally. Thareja believes the company will be ready for the IPO within two years.
Targeting the Middleweight Motorcycle Segment
Classic Legends is focused on the middleweight motorcycle market (250cc to 350cc), where Royal Enfield currently dominates. In July, Classic Legends sold 2,131 motorcycles, compared to Royal Enfield’s 57,325 units.
New Model Launches and Market Position
Recently, Classic Legends introduced the 350 Jawa 42 FJ model, priced at ₹199,000. This is the third model launched in less than two months, following the 2024 Jawa 42 and BSA Gold Star. These launches are part of the company’s strategy to strengthen its market position.
Expansion Plans and Profitability
Classic Legends aims to increase its production and boost annual sales to 90,000 units by March. The company also plans to open 100 new outlets by Diwali, expanding its network to 650 locations. Despite current low sales volumes, Thareja stated that the company has already reached profitability, thanks to its efficient business model.
Significant Investment and Future Outlook
Last year, Classic Legends announced an investment of ₹1,000 crore by FY26. This marked the company’s first major investment since it began operations in 2018 with the relaunch of the iconic Czech brand, Jawa, in India, followed by Yezdi.
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