Invidi Technologies has teamed up with Hathway Digital and DEN Networks, two of India’s top cable TV providers, to bring targeted advertising to digital cable TV.
With this partnership, Hathway and DEN will use Invidi’s advanced technology to show personalized ads to their viewers. This means that instead of showing the same ads to everyone, they can target specific groups of people based on their interests and habits.
This new approach will help advertisers reach the right audience, making their ads more effective and relevant. It also means less annoying ads for viewers and more meaningful content.
Prasad Sanagavarapu, COO of Invidi Technologies, said this partnership will help brands get more value from their advertising by reaching the right people with the right message.
A spokesperson from DEN Networks added that this partnership is a big step forward, giving advertisers the tools they need to connect with their audience more precisely. A Hathway Digital spokesperson echoed this sentiment, stating that this technology will change the way ads are shown on digital cable TV in India.
Addressable TV advertising is different from traditional TV ads because it allows for more precise targeting, which helps advertisers save money and get better results. This partnership aims to bring this advanced technology to the Indian market, improving the overall experience for both advertisers and viewers.
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